I’m getting ready to head out on tour for a couple of weeks right now. I’m really looking forward to coming back to see all of you in the midwest and south.
At the moment, I’m taking a break from my business responsibilities to give you a little update. One man can take only so much of Microsoft Excel.
What’s new? Let’s see…
We have decided to call the record The Long Tail. I know that for a while I have been saying it will be called We’re All In This Together, but the new title seems to be the right fit. Here’s why:
(From www.thelongtail.com) The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.
One example of this is the theory’s prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. But the same is true for video not available on broadcast TV on any given day, and songs not played on radio. In other words, the potential aggregate size of the many small markets in goods that don’t individually sell well enough for traditional retail and broadcast distribution may rival that of the existing large market in goods that do cross that economic bar.

You see, I believe my career path is an example of the long tail theory. Also, the theory is based on a part of Zipf’s Law. When I found that out, I kind of thought it was meant to be.
We’re still all in this together. That’s why I make music. To connect with you out there. I’m just trying to be as smart as I can with the way I bring my music to you. I do not want to sign the first record deal that comes my way, or even count on a record company to solve all my problems. I want to make as much happen for myself as I can. It’s not that I am opposed to working with someone, or some company outside of my walls. I am looking for the right opportunity. When it comes, I will know. Until then, I’ll take my own advice and Keep On. You do the same.
-Andy